Growing consultant · speaker · brand builder

Growth that benefits
people and planet.

I help organisations, communities and landowners create biodiverse, edible growing spaces — and I help purpose-led businesses grow too, through marketing, content and websites that work.

Ed smiling in a market garden, holding freshly harvested garlic
Ed smiling in a patch of tall strawflowers, holding a freshly picked bunch

The story so far

Food production and wildlife aren't in competition. Done right, each makes the other thrive.

I've spent my career proving that growing food and restoring nature belong together. At Roots Allotments I helped more than 5,000 people get access to a growing space of their own — leading on community, events, growing education and site design so that every site made room for wildlife as well as veg beds.

That meant thousands of trees in the ground, thousands of metres of native hedgerow, ponds dug and wildflower meadows sown. Biodiversity wasn't a nice-to-have on those sites; it was the design principle.

Alongside the growing work, I build brands — a craft I learned over seven years in advertising, at Vice Media and Saatchi & Saatchi, before setting out on my own. I've relaunched websites, set up CRMs, built custom booking systems and created content that helps good businesses reach the people who need them. Growing spaces, growing businesses — it turns out the same care applies to both.

What I do

Five ways I can help you grow.

Growing Consultancy

Design and set-up of edible growing spaces that benefit people and pollinators. I use agroecological practices to create biodiverse sites — allotments, community gardens, market gardens — with native hedgerows, ponds and wild areas built in from day one.

Marketing & Growth

Strategy and hands-on delivery for purpose-led businesses, backed by seven years in advertising at Vice Media and Saatchi & Saatchi. Brand development, community building, events and campaigns that reach the people who need you.

Content Creation

Photography, video and social content for your brand, wherever your story happens. From testimonials to launch films, I create content that feels real — because it is.

Website Creation

Websites that do more than look good: CRM integration, dynamic booking systems, payment plans. Built around how your business actually runs.

Public Speaking

Talks on biodiversity-enhancing food production — how we grow more food and more life. I've spoken at Groundswell, Earthed Co, Buddhafield and Crops Not Shops, plus local growing groups and Women's Institutes across the country.

Selected work

Projects I'm proud of.

Ed crouching among vegetable beds, planting out a tray of seedlings

Roots Allotments

Community · Events · Growing Education · Site Design · Biodiversity Lead

Helped over 5,000 people get access to a growing space of their own. I led biodiversity projects across the sites: thousands of trees planted, thousands of metres of native hedgerow, ponds and wildflower meadows.

Q Homes × Jacks Patch

Growing Space Design & Set-up

Designed and set up 9 bespoke allotments for a sustainable housing project, built on agroecological principles — establishing hedgerow, ponds and wild areas alongside the growing spaces so residents and wildlife both got a home.

Two clients exercising on reformer and chair equipment in the I Feel Good Pilates studio

I Feel Good Pilates Club

Website Relaunch · CRM · Custom Booking System

Relaunched the website, set up a CRM and built a custom dynamic booking system — giving the studio the technology it needs so Patrick can concentrate on teaching.

Ed and Riccardo toasting with courgette flowers among the beds in the market garden

La Panza × EdMo Grows

Produce Supply · Content Collab New: collab passata

Bristol's much-loved Italian trattoria cooks with produce I grow in the market garden. We make content together too — our first reel had Riccardo cooking his mamma's stuffed courgette flowers right where they grew — and our latest collab is a passata made with my tomatoes.

Watch the passata video →
Strings of dried strawflowers and driftwood hanging among house-plant leaves

Wild Trinket

Side Project · Brand · Website

My own creative side project: make something a little wild for your home. Built from scratch the same way I'd build it for you — brand, content and website, all mine.

Visit wildtrinket.co.uk →

Public speaking

Talks that put biodiversity on the menu.

I speak about biodiversity-enhancing food production — practical, hopeful and grounded in projects that actually got built. Available for festivals, conferences, community groups and private events.

  • Groundswell
  • Earthed Co
  • Buddhafield
  • Crops Not Shops
  • Sacred Wild
  • Women's Institutes
  • Local growing groups

Get in touch

Let's grow something together.

Whether it's a growing space, a brand, a website or a talk — tell me what you're dreaming of and I'll tell you how I can help.