The story so far
Food production and wildlife aren't in competition. Done right, each makes the other thrive.
I've spent my career proving that growing food and restoring nature belong together. At Roots Allotments I helped more than 5,000 people get access to a growing space of their own — leading on community, events, growing education and site design so that every site made room for wildlife as well as veg beds.
That meant thousands of trees in the ground, thousands of metres of native hedgerow, ponds dug and wildflower meadows sown. Biodiversity wasn't a nice-to-have on those sites; it was the design principle.
Alongside the growing work, I build brands — a craft I learned over seven years in advertising, at Vice Media and Saatchi & Saatchi, before setting out on my own. I've relaunched websites, set up CRMs, built custom booking systems and created content that helps good businesses reach the people who need them. Growing spaces, growing businesses — it turns out the same care applies to both.